Lovelife

A Taste of the Mediterranean

Lovelife brings a fresh and unique flavour to Birminghams' dining scene. From breakfast & brunch dishes with a Mediterranean flair, to freshly baked sweet treats as well as authentic-style tapas.

Services:

Brand, Web & Digital

Brand, Web & Digital

Client:

Café Lovelife

Café Lovelife

Year:

2023

2023

Project Overview

Lovelife began as a passion project for its founders, built around a vision of bringing vibrant Mediterranean-inspired food and atmosphere to the West Midlands. From the outset, the brand needed an identity that could capture that sense of warmth, energy, and balance.

This became one of the most wide-ranging branding projects I’d worked on at the time. I was involved across the development of the visual identity, from logo design and colour direction through to packaging, menus, and social media assets, before designing a website to support bookings and the restaurant’s digital presence. The result was a flexible and expressive brand system that could live comfortably across both physical and digital spaces.



Project Overview

Lovelife began as a passion project for its founders, built around a vision of bringing vibrant Mediterranean-inspired food and atmosphere to the West Midlands. From the outset, the brand needed an identity that could capture that sense of warmth, energy, and balance.

This became one of the most wide-ranging branding projects I’d worked on at the time. I was involved across the development of the visual identity, from logo design and colour direction through to packaging, menus, and social media assets, before designing a website to support bookings and the restaurant’s digital presence. The result was a flexible and expressive brand system that could live comfortably across both physical and digital spaces.