Lovelife began as a passion project for its founders, built around a vision of bringing vibrant Mediterranean-inspired food and atmosphere to the West Midlands. From the outset, the brand needed an identity that could capture that sense of warmth, energy, and balance.
This became one of the most wide-ranging branding projects I’d worked on at the time. I was involved across the development of the visual identity, from logo design and colour direction through to packaging, menus, and social media assets, before designing a website to support bookings and the restaurant’s digital presence. The result was a flexible and expressive brand system that could live comfortably across both physical and digital spaces.
