The Green Room Co.

The Green Room Co. required a new website that aligned with their core principles, alongside showing off the quality & attention to detail that goes into constructing their product. We identified the importance of capturing their garden rooms in a way that could accurately convey the high-level craftsmanship & attention to detail that goes into them; something that can be easily noticed in person. Various photoshoots were arranged on-site, capturing the exteriors and interiors of rooms of various sizes. These images were then used as a basis to build the new website around. We were mindful to construct the website in a way that allowed these images to be front-and-centre.

Our focus was on ensuring the product could speak for itself to allow it’s noticeable qualities to stand out. Our job was to provide a layout and present the necessary information to customers that could leave them feeling excited about having a garden room of their own.

We carefully constructed a colour palette of light, mid and dark tones. White, Stone, Earth, Green, Mint and Grey colour groups were used to compliment the imagery nicely. During the research & concept development phase, we took a close look at the websites of architecture studios as well as high-end property businesses as we wanted to capture the essence of elevated & luxury living. A combination of a light colour scheme, broken up effectively using the occasional block of colour and a premium serif font for titles and headers resulted in a natural & friendly feel.